A0110.sfn


A0110.sfn 1 is a woodblock typeface reappropriating the type from a Tesco receipt. The typeface raises questions about the different roles design can play in society and the hierarchy suggested by this. 2 The disposability of a receipt is contrasted with the recent fetishisation of woodblock type by designers.

  1. A0110.sfn is the font file name of the typeface used by the receipt printers in Tesco.

  2. This is part of larger project looking at applying Pierre Bourdieu's theories of legitimate taste to graphic design.



Festival of Alternative Art Education


Festival of Alternative Art Education


Festival of Alternative Art Education


Festival of Alternative Art Education


Festival of Alternative Art Education



Client: Personal project
Studio: Personal project
Discipline: Letterpress, type design